In response to the present global pandemic, Google is making a gift of $340 million in COVID-19 Google Ads credits to small and medium-sized businesses as a part of an $800 million COVID-19 relief package. Eligible businesses who qualify and receive the credits have until New Year's Eve , 2020 to spend them, or risk losing them.
Keep reading to find out more about Google’s COVID-19 Google Ads credits, including:
Why Google is making a gift of $340 million to SMBs
What businesses qualify for Google Ads credits
How the COVID-19 Google Ads credits work
When the ad credits are going to be dispersed to SMBs, and once they expire And more
Why Is Google making a gift of Ad Credits to SMBs?
According to Google, the program giant is making a gift of $340 million because, “[they] want to assist small and medium-sized businesses (SMBs) stay in-tuned with their customers during this challenging time.”
While COVID-19 has resulted during a surge of pay per click marketing (PPC) spend and engagement within the tele health industry, home improvement and other essential businesses have seen mixed results. While some contractors have decided to eliminate ad spend in response to COVID-19, other contractors have doubled down on PPC advertising to maximize cheaper costs and increased market share.
Regardless of Google’s true intent, businesses have crop their Google Ads budgets to guard their companies. As a result, Google has lost a share of its revenue and is encouraging customers to stay advertising online, as seen with their COVID-19 Google Ads credit announcement.
What Businesses Qualify to Receive COVID-19 Google Ads Credits?
According to Google, the subsequent businesses qualify to receive the COVID-19 Google Ads credits:
SMBs who advertised on Google Ads in 10 out of 12 months during 2019, and in January and/or February of 2020.
SMBs who advertised on Google Ads directly through Google and/or a digital marketing firm (like Blue Corona).
SMBs who advertised on Google Ads and adhered to all or any of Google’s advertising policies.
HOW DOES GOOGLE IDENTIFY alittle OR MEDIUM-SIZED BUSINESS?
Not sure if you qualify as a “small or medium-sized business?” You’re not alone.
While the term “SMB” is nebulous, Google defines SMBs as “worldwide [businesses] from local stores to companies with many employees and lots of locations.”
Companies who qualify won't be notified by Google; rather, the COVID-19 ad credits will appear in their Google Ads accounts.
How Do the COVID-19 Google Ads Credits Work?
Businesses who receive a COVID-19 ad credit from Google can apply the credit to any future, Google-owned ad campaign . More specifically, the credits are often applied towards:
Search ads (via Google Ads)
Display and remarketing ads (via Google Ads)
YouTube ads
WHEN WILL COVID-19 GOOGLE ADS CREDITS BE DISPERSED TO SMBS?
Google will begin rolling out the ad credit in phases, starting in late May, with no confirmed launch date. consistent with Google, eligible businesses are going to be notified and can see the ad credit applied in their Google Ads account.
HOW DO I CLAIM A CREDIT ON GOOGLE ADS?
As a business owner, you don’t need to “claim” your COVID-19 Google Ads credit. Instead, eligible businesses are going to be automatically notified of their credits in their Google Ads account.
We recommend monitoring your Google Ads notifications closely over subsequent few months to be notified of when your ad credit is dispersed.
DO AD CREDITS EXPIRE?
Yes, COVID-19 Google Ads credits expire and must be employed by New Year's Eve , 2020.
Any unused credits are going to be faraway from your Google Ads account after New Year's Eve .
HOW MUCH MONEY WILL I RECEIVE?
COVID-19 Google Ads credit amount will vary—so it’s likely you won’t receive the precise same amount as your competitor down the road or your buddy who runs another business. consistent with Google, the quantity of cash each SMB receives are going to be hooked in to three factors:
Historical Google Ads spend (how much Currency you’ve invested in Google Ads previously)
Location (the country each your business operates in)
Pay Per Click Marketing from Blue Corona
At Blue Corona, we work with quite 250 home service contractors. We’ve spent quite 12 years optimizing contractor PPC marketing campaigns on Google Ads and have a team of in-house pay per click experts helping our clients increase leads and sales while simultaneously reducing their PPC spend.
To learn more about PPC marketing from Blue Corona, contact us online or give us a call today!
The Home Service Industry’s Best PPC Marketing Company
HVAC PPC Marketing
Plumber PPC Marketing
Electrician PPC Marketing
Landscaper PPC Marketing
Roofing Company PPC Marketing
Home Service Franchise PPC Marketing
PPC Marketing for Window & Door Companies
